The Clocks Project
I came across this fabulous outdoor ad campaign in the latest issue of Creative Review. It’s been created by BETC Euro RSCG Paris for Solidarite Sida Afrique (Aids Africa Solidarity Fund).
Every 12 hours, the 321 clock mechanisms (all 963 hands) align to form the following phrase: “Every 12 hours in Africa, over 2,000 people die of Aids because they have no access to care. Every minute counts. www.solidarite-sida.org.” For the rest of the time, passers-by are simply intrigued by the abstract pattern these moving hands create.
The aim of this unique project is to raise awareness of the difficulties faced by Aids sufferers in Africa, where approximately 1.6 million people die a year. Read a bit more about this project on The Inspiration Room Daily blog…
Full agency website in YouTube - very cool
I love this idea - a complete agency website built entirely within YouTube - work, bios, contact etc. It’s all there. Surprisingly easy to use and definitely a first.
MeWecycle
Interesting design exhibition in Paris at the moment featuring a collection of work by designers’ based on their love of the bicycle and creative-recycling. Checkout this great clip of some of the functional pieces and others just created for their beauty:
Skinny Blonde gets brave
Australia’s boutique beer market is booming, sales of the big brand stalwarts are slowing, and new advertising/marketing tactics are being tried by everyone. Enter Sydney-based Brothers Ink with Skinny Blonde and it’s pack of six attractive (you guessed it) skinny blondes.
Now raunchiness is nothing new to alcohol marketers who have used it successfully over the years, but the idea of a beer label featuring a skinny blonde that slowly strips as the beer gets drunk is pretty neat. Check out the website as well which attempts to mimic the bottle tricks.
It’s winter now, just wait till summer!
Blast from the BBC
BBC has launched an amazing digital and real-life experiential event called Blast which was conceived and built by Fallon London.
The project was developed in 2002 to encourage 13 to 19 year olds to develop their skills in art, dance, film, music, writing and games. Since then, it’s had many guises, with the latest being a truly amazing virtual-control meets real-life interaction experiment.
Visitors to the site can write stories that print out within the Blast Studio, paint the walls, add to a constantly evolving sculpture and control a huge light installation.
Fallon has said that the studio experiment will contribute to TV commercials and invited artists will also be encouraged to participate with the wider internet audience.
Check out the video below to see it being setup or visit their Flickr photostream for some great visuals.
I am uniQue by Foxtel
Lowe Sydney have recently launched a lovely new campaign for Foxtel called I am uniQue. The premise is pretty simple, create a 3D portrait of yourself that incorporates text, video and images from social platforms like Facebook and Twitter. Logging-in is easy if you’ve got a Facebook account (using Connect) and the navigation for viewing the portraits once they’re uploaded is pretty neat.
One nice aspect to the campaign is that these portraits can be enhanced by others with them adding greater detail than the original creator may have given. Having not done this, I wonder what kind of moderation levels there are in place.
As each update is made, the users Wall on their Facebook page is also updated keeping people on on the platform up to date with how their 3D profile is progressing.
Rethink music streaming - We are hunted
I came across a new music streaming site on Mumbrella this afternoon - We Are Hunted. The site tracks what’s being said about music on various blogs, social networks, forums and even peer-to-peer networks. It then compiles these into the top 99 that users can listen to and then buy (beating copyright infringement).
The site’s a collaboration between wotnews and Native Digital who got a bunch of press a little while back for creating EMI’s ‘The In Sound From Way Out’ MP3 blog.
Enjoy the fresh sounds…
Fantastic animation sponsored by Nike
Awesome animated sequence which features a lovely soundtrack by Caribou. What’s nice is the small acknowledged to Nike sponsorship at the beginning and end, but nothing more - subtlety for a change.
Gallipoli: The First Day
Gallipoli, The First Day is a beautifully executed portrayal of the ANZAC’s ill-fated Gallipoli campaign, told through 3D animation, video and audio.
For me, this is a great extension to traditional storytelling (fact or fiction) as the audience becomes so heavily involved. If you’ve ever read Les Carlyon’s ‘Gallipoli’ (and you should), you can appreciate how this interactive piece condenses so much information into rich, palatable chunks. I can see projects like this becoming fantastic teaching-aids in schools and universities.
Another amazing project from your ABC!
Harvey Nicols gets puntastic…
Checkout these great celebrity pun postcards from Harvey Nicols showcased on the Creative Review blog. I love the simplicity of the execution and disregard shown for what many consider to be design no no’s - cheesy puns and celebrities.