2009 AIMIA Nomination - Bradford Insulation
Our site for Bradford Insulation has been nominated in the ‘Best Enterprise’ category for this years AIMIA Awards. We picked up a couple of pieces of silverware in 2007 so a new addition would be pretty cool. Check out the site and see what all the fuss is about.
Burger King’s “Whopper Sacrifice” campaign
How many friends would you abandon in real-life for the chance at a free Whopper? Not many I’m guessing.
Well, Burger King developed a Facebook campaign around this idea where users were encouraged to dump 10 friends to receive a free Whopper. Unfortunately Facebook regarded this as running afoul of their rules as each dumpee received a notification that they’d been axed from someones friend list.
Douglas Quenqua of the New York times presentes an interesting position on this: “As social networking becomes ubiquitous, people with an otherwise steady grip on social etiquette find themselves flummoxed by questions about “unfriending” people: how to do it, when to do it and how to get away with it quietly.” Keep reading…
Data visualisation by Gapminder
What is Gapminder? In their words it’s about “unveiling the beauty of statistics for a fact based world view.” For me, it’s a beautifully presented, easy to use time-based graphing tool. Checkout this graph I built to show the number of internet users (per hundered people) in the US, Japan, UK, China and Australia over a period from 1998 to 2006.
Stats: Traditional Media Use Stabilizes as Online Rises (eMarketer)
New stats show that while traditional media is still king, we’re seeing some big shifts in the way people consume media. That said, not all forms of new media are delivering the same buoyant results:
Blogs are up 11% over 3 years, social network sites are up 9% and shopping websites are going through the roof, while RSS feeds and podcasts are slowing.
Check out the data from eMarketer
Pipl - the people search engine
When we think of search, we think of Google. But even Google has limitations to what it can find. Take people for example, it’ll return a list of indexed results containing names or relevant details, but these are not specific and are often mixed amongst totally un-people related results. Enter Pipl which has just overtaken Spock (the former default people search engine) in ComScore’s December numbers.
It’s pretty scary as to what it can find - see image above. One search under my name brought back a table of images with 3 of the 19 being me. Big brother is watching.
When is it time to jump into yet another social network?
Interesting article on Mashable about the proliferation of social media and which networks we should join.
While you’re considering this, why not check out where your username is being used - very interesting.
Consider this
“Doctors who spent at least three hours a week playing video games made about 37 percent fewer mistakes in surgery.” True story.
10 Ways Social Media Will Change in 2009
“Social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie“.
Here’s 10 ways in which ’social media’ will change in 2009, including the ever elusive ability to generate revenue.
6th Annual Future of Digital Advertising (and a bit more)
I went along to the 6th Annual Future of Digital Advertising conference put on by AIMIA and the IAB at the Powerhouse this morning. Unlike many conferences of late, the quality of all the speakers was great with some really insightful and challenging thinking being shared by all.
Particularly liked Iain McDonald’s (Amnesia founder) presentation on the ‘Digital Consumer’ and how brands need to carefully reconsider their approach to connection especially when using social tools. Check out his rant about the day here.
Make sure you also watch Joe Crump (Razorfish NY Creative Director) talk on ‘Digital Darwinism.’
“The age of Digital Darwinism has arrived. An age of blindingly fast pace, technology is leapfrogging, television is failing, and the brand landscape is changing more than ever before.”
Here’s the presentation Joe used in Canne:
Where’ve you been?
We’ve been here all along… just been lazy! Why? Many reasons.
So why start blogging again? Well… it’s getting harder and harder to track, spread and curate good content with an overwhelming mass of good stuff being published daily. We’ve all got social networks we use but how hard is it to know who’s reading/watching what and why, so a central location for my/our thoughts seems to make sense.