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  Whitey (Andrew Whitehead) has been developing creative ideas for the online space since 1994. He’s currently working (and blogging) as the Creative Director at Devotion and living by the sea in Sydney. When not designing, he can be found chasing one of his many passions - travel, photography, food, wine or surfing.
  
  Checkout some recent work at andrewwhitehead.com.au

Hyundai - ‘Edit Your Own’ Campaign

Hyundai have just launched a very impressive site for their new Genesis Sedan and Coupe. Running alongside a series of TV spots (launching during the Superbowl), the site puts the viewer inside the car for a ‘hot lap’ and then challenges them to edit their own version (using Adobe Premier Light) online and share it with friends. Worth checking out - beautifully executed.

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