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‘Made For Each Other’ by Frito-Lay

made-for-each-other

Check out the latest offering from the good folk at Goodby, Silverstein & Partners for Frito-Lay. A cute, beautifully illustrated environment where the user’s task is to play match-maker between the chips and dips - hence the campaign, ‘Made for each other‘.

I had a lot of fun hunting around, interacting with the various characters and playing some of the hidden games. Some elements were slow to load, but hey, blame Australian infrastructure for that.

The combination of 2D and 3D illustration is really well done and the characterisation pretty cool. Some of the ‘blobs’ even reminded me a little of the ‘Sensibles‘ campaign for Spring Valley.

February 23, 2009 at 2:48 pm | Filed Under Games, Illustration, Video, Website
 

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One Response to “‘Made For Each Other’ by Frito-Lay”

  1. Tyler on February 25th, 2009

    Thanks for the kind words! Have you checked out the TV spots?

    This is my fave:
    http://www.youtube.com/watch?v=OYolmh5LDbU

    But they’re all pretty fun
    http://www.youtube.com/fritolaydips

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