Offline shopping experience goes online
Imagine shopping online but still being able to browse the racks, drag items to have a closer look, and finally add them to your own rack of chosen goods before purchase.
Japanese website Hoop has done just this for their new online store. While I can’t read/understand much of what’s going on, the idea behind it seems pretty cool. Not sure if it’ll prove to be a success or failure for the customer, but good on them for giving it a try.
New Mini viral video - or is it?
This is an interesting approach to the notion of creating a ‘viral’ video. I loved it - well executed, funny and a little tongue-in-cheek - perfect for the Mini Clubman.
Flickr video visualisation
I love this simple clock visualisation on Flickr created by Stamen, a design and technology studio in San Francisco. It’s not the first Flickr visualisation they’ve created, but certainly their best.
It’s essentially a video browser set against a timeline allowing access to recent uploads from the flickrclock group. The interface allows users to scroll back and forth in time giving a broader perspective of Flickr activity.
Uzbeki training camp?
I came across this great little viral piece by Lowe Sydney on mUmBRELLA yesterday which promotes the Socceroos World Cup qualifier with Uzbekistan next month. A series of ‘leaked’ training videos purporting to be the Uzbeki team have appeared on YouTube with a previous version already recieving 186,000 views. I love the idea of using the opposition as the bait. Check it out.
Vote Earth
It’s been around a while now but I still love this campaign for Earth Hour 2009 by Leo Burnett Sydney. Leveraging the hype of the US Presidential election, the campaign urges us to ‘Vote Earth’ by using our light switches - simple, effective and topical. There’s the usual send-to-friend, share socially and show us your support by registering functionality, but the real winner is the concept - it’s great to see big ideas in practice.
The artwork has been done by Shepard Fairey who famously created the iconic ‘Hope’, ‘Change’ and ‘Progress’ posters of Barack Obama. He’s also known for his “André the Giant Has a Posse” sticker campaign and subsequent “Obey Giant” clothing range. He recently curated an issue of Lost At E Minor and collaborated with DJ Z-Trip on the Obama mixes - amazing live.
This could be the biggest election of our lives…
A light-injected love story - L.I.F.T.
Beautifully executed campaign for Pumas new ultra lightweight footwear - 173 gram Puma L.I.F.T shoes. Great visuals telling an interesting story.
NRMA gives motorists a voice
NRMA have recently launched RoadTube, a website dedicated to letting politicians and others know what irritates you about our roads and ways in which to fix them.
Users can submit comments, upload a video of their own or record videos in one of the specially designed booths touring Australia. These can then be linked through other social networks to spread the word.
NRMA president Wendy Machin said the organisation would use the groundswell of community action to lobby the State and Federal Government as part of its new Get NSW Moving Again campaign.
Fantastic viral piece for Vodafone
I loved this video involving a couple of office clowns, Lewis Hamilton and a Blackberry Storm.
Getty and Flickr - the partnership is finally live
Since July last year when the partnership was first announced, users of Flickr (and Getty) have been waiting to see how the pairing of arguably two of the biggest names in world photography could actually work.
Well, last night the Flickr Collection was officially launched. A handpicked collection by Getty editors that gets refreshed each month. Given Flickr has over 3 billion images, there’s plenty to choose from.
The images don’t come cheap (it is Getty after all), but being an avid fan, and user of Flickr, it’s great to see some people getting rewarded for their talent.
Nike disappoints with its new site
It’s not often that Nike disappoints, so I was supprised at my reaction to the new Air Jordan 2009 website. Don’t get me wrong, great execution (as always), powerful use of well-known athletes, etc etc… but I wanted more. I found the whole experience shallow and almost arrogant from a brand that got to where it is by being intouch with the people.
Love to know other people’s thoughts?