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Offline shopping experience goes online

hoop-shopping

Imagine shopping online but still being able to browse the racks, drag items to have a closer look, and finally add them to your own rack of chosen goods before purchase.

Japanese website Hoop has done just this for their new online store. While I can’t read/understand much of what’s going on, the idea behind it seems pretty cool. Not sure if it’ll prove to be a success or failure for the customer, but good on them for giving it a try.

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