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  Whitey (Andrew Whitehead) has been developing creative ideas for the online space since 1994. He’s currently working (and blogging) as the Creative Director at Devotion and living by the sea in Sydney. When not designing, he can be found chasing one of his many passions - travel, photography, food, wine or surfing.
  
  Checkout some recent work at andrewwhitehead.com.au

Uzbeki training camp?

I came across this great little viral piece by Lowe Sydney on mUmBRELLA yesterday which promotes the Socceroos World Cup qualifier with Uzbekistan next month. A series of ‘leaked’ training videos purporting to be the Uzbeki team have appeared on YouTube with a previous version already recieving 186,000 views. I love the idea of using the opposition as the bait. Check it out.

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