Vote Earth
It’s been around a while now but I still love this campaign for Earth Hour 2009 by Leo Burnett Sydney. Leveraging the hype of the US Presidential election, the campaign urges us to ‘Vote Earth’ by using our light switches - simple, effective and topical. There’s the usual send-to-friend, share socially and show us your support by registering functionality, but the real winner is the concept - it’s great to see big ideas in practice.
The artwork has been done by Shepard Fairey who famously created the iconic ‘Hope’, ‘Change’ and ‘Progress’ posters of Barack Obama. He’s also known for his “André the Giant Has a Posse” sticker campaign and subsequent “Obey Giant” clothing range. He recently curated an issue of Lost At E Minor and collaborated with DJ Z-Trip on the Obama mixes - amazing live.
This could be the biggest election of our lives…
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