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Virgin - right music wrongs

So, the campaign is over, Vanilla Ice is innocent and Virgin wins another round of applause for clever ideas.

Drog5 Sydney, created the Virgin Mobile ‘Right Music Wrongs‘ campaign which was originally launched on YouTube. A video of Vanilla Ice apologising for his singing, baggy pants and bad hair appeared, with a followup site encouraging users to vote for not just him, but the likes of Milli Vanilli, Right Said Fred and David Hasselhoff.

Here’s the video:

I really liked this idea - Vanilla Ice plays his part beautifully (make sure you watch the video’s), the execution was great and the seeding seemed to work - it appeared everywhere for a while.

I do think they probably could have pushed the user interaction a little further, as simply voting for something like this is perhaps a little pedestrian.

April 8, 2009 at 8:13 am | Filed Under Video, campaign, social
 

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