Blast from the BBC
BBC has launched an amazing digital and real-life experiential event called Blast which was conceived and built by Fallon London.
The project was developed in 2002 to encourage 13 to 19 year olds to develop their skills in art, dance, film, music, writing and games. Since then, it’s had many guises, with the latest being a truly amazing virtual-control meets real-life interaction experiment.
Visitors to the site can write stories that print out within the Blast Studio, paint the walls, add to a constantly evolving sculpture and control a huge light installation.
Fallon has said that the studio experiment will contribute to TV commercials and invited artists will also be encouraged to participate with the wider internet audience.
Check out the video below to see it being setup or visit their Flickr photostream for some great visuals.
I am uniQue by Foxtel
Lowe Sydney have recently launched a lovely new campaign for Foxtel called I am uniQue. The premise is pretty simple, create a 3D portrait of yourself that incorporates text, video and images from social platforms like Facebook and Twitter. Logging-in is easy if you’ve got a Facebook account (using Connect) and the navigation for viewing the portraits once they’re uploaded is pretty neat.
One nice aspect to the campaign is that these portraits can be enhanced by others with them adding greater detail than the original creator may have given. Having not done this, I wonder what kind of moderation levels there are in place.
As each update is made, the users Wall on their Facebook page is also updated keeping people on on the platform up to date with how their 3D profile is progressing.
Rethink music streaming - We are hunted
I came across a new music streaming site on Mumbrella this afternoon - We Are Hunted. The site tracks what’s being said about music on various blogs, social networks, forums and even peer-to-peer networks. It then compiles these into the top 99 that users can listen to and then buy (beating copyright infringement).
The site’s a collaboration between wotnews and Native Digital who got a bunch of press a little while back for creating EMI’s ‘The In Sound From Way Out’ MP3 blog.
Enjoy the fresh sounds…
Fantastic animation sponsored by Nike
Awesome animated sequence which features a lovely soundtrack by Caribou. What’s nice is the small acknowledged to Nike sponsorship at the beginning and end, but nothing more - subtlety for a change.