I am uniQue by Foxtel
Lowe Sydney have recently launched a lovely new campaign for Foxtel called I am uniQue. The premise is pretty simple, create a 3D portrait of yourself that incorporates text, video and images from social platforms like Facebook and Twitter. Logging-in is easy if you’ve got a Facebook account (using Connect) and the navigation for viewing the portraits once they’re uploaded is pretty neat.
One nice aspect to the campaign is that these portraits can be enhanced by others with them adding greater detail than the original creator may have given. Having not done this, I wonder what kind of moderation levels there are in place.
As each update is made, the users Wall on their Facebook page is also updated keeping people on on the platform up to date with how their 3D profile is progressing.
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