The Clocks Project
I came across this fabulous outdoor ad campaign in the latest issue of Creative Review. It’s been created by BETC Euro RSCG Paris for Solidarite Sida Afrique (Aids Africa Solidarity Fund).
Every 12 hours, the 321 clock mechanisms (all 963 hands) align to form the following phrase: “Every 12 hours in Africa, over 2,000 people die of Aids because they have no access to care. Every minute counts. www.solidarite-sida.org.” For the rest of the time, passers-by are simply intrigued by the abstract pattern these moving hands create.
The aim of this unique project is to raise awareness of the difficulties faced by Aids sufferers in Africa, where approximately 1.6 million people die a year. Read a bit more about this project on The Inspiration Room Daily blog…
Full agency website in YouTube - very cool
I love this idea - a complete agency website built entirely within YouTube - work, bios, contact etc. It’s all there. Surprisingly easy to use and definitely a first.
MeWecycle
Interesting design exhibition in Paris at the moment featuring a collection of work by designers’ based on their love of the bicycle and creative-recycling. Checkout this great clip of some of the functional pieces and others just created for their beauty:
Skinny Blonde gets brave
Australia’s boutique beer market is booming, sales of the big brand stalwarts are slowing, and new advertising/marketing tactics are being tried by everyone. Enter Sydney-based Brothers Ink with Skinny Blonde and it’s pack of six attractive (you guessed it) skinny blondes.
Now raunchiness is nothing new to alcohol marketers who have used it successfully over the years, but the idea of a beer label featuring a skinny blonde that slowly strips as the beer gets drunk is pretty neat. Check out the website as well which attempts to mimic the bottle tricks.
It’s winter now, just wait till summer!