Skinny Blonde gets brave
Australia’s boutique beer market is booming, sales of the big brand stalwarts are slowing, and new advertising/marketing tactics are being tried by everyone. Enter Sydney-based Brothers Ink with Skinny Blonde and it’s pack of six attractive (you guessed it) skinny blondes.
Now raunchiness is nothing new to alcohol marketers who have used it successfully over the years, but the idea of a beer label featuring a skinny blonde that slowly strips as the beer gets drunk is pretty neat. Check out the website as well which attempts to mimic the bottle tricks.
It’s winter now, just wait till summer!
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