I am uniQue by Foxtel
Lowe Sydney have recently launched a lovely new campaign for Foxtel called I am uniQue. The premise is pretty simple, create a 3D portrait of yourself that incorporates text, video and images from social platforms like Facebook and Twitter. Logging-in is easy if you’ve got a Facebook account (using Connect) and the navigation for viewing the portraits once they’re uploaded is pretty neat.
One nice aspect to the campaign is that these portraits can be enhanced by others with them adding greater detail than the original creator may have given. Having not done this, I wonder what kind of moderation levels there are in place.
As each update is made, the users Wall on their Facebook page is also updated keeping people on on the platform up to date with how their 3D profile is progressing.
Gallipoli: The First Day
Gallipoli, The First Day is a beautifully executed portrayal of the ANZAC’s ill-fated Gallipoli campaign, told through 3D animation, video and audio.
For me, this is a great extension to traditional storytelling (fact or fiction) as the audience becomes so heavily involved. If you’ve ever read Les Carlyon’s ‘Gallipoli’ (and you should), you can appreciate how this interactive piece condenses so much information into rich, palatable chunks. I can see projects like this becoming fantastic teaching-aids in schools and universities.
Another amazing project from your ABC!
The GE Smart Grid
GE has put together a beautifully designed site plugging their ‘Smart Grid‘ (read greener) solutions. The pretense of the site is to display to consumers the value of GE updating the 20th century power grid with 21st century technology.
Choose one of three main sections; CO2 emissions, alternative energy or smart meters to learn more. Each section’s content is beautifully illustrated and animated using Papervision 3D. The graphs really come to life and the content is compelling.
And for the real kicker, check out the augmented reality section (see image below). I hadn’t had the chance of actually playing with this until now, having only seen demo videos floating around the web. Print out a PDF they supply, turn on your webcam and have some fun - very cool use of emerging technology.
How ‘Get The Glass’ was built
Interesting process that first dealt with 3D and then moved to modelling and photography for better results. They also show some testing for pieces such as the dice and water. Visit the site
Pleix Films
Very very cool and creative music videos.
Be sure to check out the ‘BIRDS’ vid taken at super fast shutter speed.
Next generation site
This is SUPERB! Very well thought out and executed. I’ll be interested to hear Christian’s views of how it was all done. Very “Invincibles” but to achieve this on the web and to get a client to fund it is a real piece of work.