Define yourself with only 5 brands
5brand is essentially a blog that allows people to submit a list of 5 brands that they believe define themselves. These are then listed with your name, occupation and where you live. It’s largely full of Brazilian and Portuguese entries at the moment - think sports apparel and football.
A good portion of the entries are by copywriters, designers and marketers so brands like Apple, Sony, Virgin and Converse seem to be regulars.
It’s harder than you think, really…. it is… I hate being put in a box…
Brand America is changing
Interesting article on Smashing Magazine detailing the shift in design, content and technology focus of the White House website since Barack Obama’s inauguration.
Perhaps the most noticeable change is the lack of prominence given to the White House logo which plays second fiddle to the site’s navigation and content feature. Coincidental? I think not.
Super Bowl XL Commercials
Time to check out the commercials from this years Superbowl - there’s a couple of gems in there worth watching. I particularly liked the Emerald Nuts spot - odd but interesting!
6th Annual Future of Digital Advertising (and a bit more)
I went along to the 6th Annual Future of Digital Advertising conference put on by AIMIA and the IAB at the Powerhouse this morning. Unlike many conferences of late, the quality of all the speakers was great with some really insightful and challenging thinking being shared by all.
Particularly liked Iain McDonald’s (Amnesia founder) presentation on the ‘Digital Consumer’ and how brands need to carefully reconsider their approach to connection especially when using social tools. Check out his rant about the day here.
Make sure you also watch Joe Crump (Razorfish NY Creative Director) talk on ‘Digital Darwinism.’
“The age of Digital Darwinism has arrived. An age of blindingly fast pace, technology is leapfrogging, television is failing, and the brand landscape is changing more than ever before.”
Here’s the presentation Joe used in Canne:
Website / The Identity Archives Project
The Identity Archives Project is a keyword-searchable database of logos and brand identities for designers, brand managers and marketing professionals. The aim is to grow the database (no need to register) so that it becomes a complete and valuable tool for the brand identity design community.