Nike Air Troupe Design Battle
Once again, another fantastically concepted and executed site by Nike.
The Air Troupe Design Battle website has been created to launch a new range of Hip-Hop dance shoes that took over 2 years to develop.
Alongside the dance inspired developments of the shoe (more durable for multi-surface wear and 360-degree dragging/sliding) comes the ability to fully customise its look - everything from the colour of the laces through to the colour of the under-sole tread.
Once designed, you can purchase your shoe, send it into battle against other designers and judge other people’s creations.
Like all Nike sites, the Flash work is excellent and I particularly like the judging section - two opponents (shoes) are shown, and the user has three seconds to click on their favourite before the next challengers are displayed.
Toyota - ‘Why not?’ campaign
Toyota has just launched a microsite to support it’s “Why Not?” advertising campaign. The slick 3D interface asks users to contribute environmental innovations in six areas - safety, water, land, air, community and energy - and at the same time learn about Toyota’s efforts in these areas.
“The goal in creating this ‘virtual world’ was to open a dialogue between Toyota and people across the country - while making it fun to use at the same time,” said Mike Wilson, chief creative officer, Dentsu America (global creative agency). “Over time, the suggestions of users will ‘grow’ the landscape of the site.”
Having a look through some of the ideas already submitted, shows how much time and effort people are willing to invest in ideas around sustainability and innovation. There’s propositions that take 5 minutes to read while others are so short and obvious that you find yourself asking why they haven’t been done already.
To reward people’s efforts, Toyota has put up a week-long VIP tour of Toyota’s plant in Kentucky and the opportunity to meet with top innovators in New York City as a prize.
Champion Hoodie Remix Competition
A quick shout-out to all aspiring streetwear designers… Champion have just launched Hoodie Remix - a contest site where you create, share and vote on custom-designed hoodies. Ultimately, the winning hoodie will be produced as a limited edition piece and the glory will be yours!
I loved the customisation tool in this site - not anything too different from other sites around but just very slickly executed.
Competitions / Getty Gestalt
Getty Images has developed an advergame that targets creative folk with a game offering mental benefits and tangible rewards. Players, sitting in the therapists chair are challenged to match a series of inkblots against a series of royalty free images refreshed each day. The inblots play on Rorschach’s inkblot theory that hypothesises deeper meaning within the patterns.
The daily challenge offers a $1000 prize and the draw at the end of the competition offers one of six fantasy adventures.
Play now