... A collection of all things digital

Fantastic animation sponsored by Nike

Awesome animated sequence which features a lovely soundtrack by Caribou. What’s nice is the small acknowledged to Nike sponsorship at the beginning and end, but nothing more - subtlety for a change.

‘Made For Each Other’ by Frito-Lay

made-for-each-other

Check out the latest offering from the good folk at Goodby, Silverstein & Partners for Frito-Lay. A cute, beautifully illustrated environment where the user’s task is to play match-maker between the chips and dips - hence the campaign, ‘Made for each other‘.

I had a lot of fun hunting around, interacting with the various characters and playing some of the hidden games. Some elements were slow to load, but hey, blame Australian infrastructure for that.

The combination of 2D and 3D illustration is really well done and the characterisation pretty cool. Some of the ‘blobs’ even reminded me a little of the ‘Sensibles‘ campaign for Spring Valley.

Website / Frubalia - Uncle Tobys Roll-Ups


The guys over at Soap have launched Frubalia (working with Morph Marketing) to promote the rebranding of Uncle Tobys Roll-Ups.

Nice execution, engaging games (even for non-kids) and fast load-times. Cool stuff.

Article / Graphic Design vs. Illustration

Interesting article on Design Observer about the changing nature and importance of illustration as a communication tool.
Read the article

Illustration / French style


By French Illustrator- Sophie Toulouse www.sophietoulouse.com

Website / Another Inspirational Site

Some great work on here, particularly in the illustration section where there is a really good mix of styles. Sadly I can’t take credit for it, you can thank Ruby.

http://www.netdiver.net