The Clocks Project
I came across this fabulous outdoor ad campaign in the latest issue of Creative Review. It’s been created by BETC Euro RSCG Paris for Solidarite Sida Afrique (Aids Africa Solidarity Fund).
Every 12 hours, the 321 clock mechanisms (all 963 hands) align to form the following phrase: “Every 12 hours in Africa, over 2,000 people die of Aids because they have no access to care. Every minute counts. www.solidarite-sida.org.” For the rest of the time, passers-by are simply intrigued by the abstract pattern these moving hands create.
The aim of this unique project is to raise awareness of the difficulties faced by Aids sufferers in Africa, where approximately 1.6 million people die a year. Read a bit more about this project on The Inspiration Room Daily blog…
Digital bus stops - Cadbury goo the egg
Interactive bus shelter panels are nothing new - think bluetooth movie downloads, searchable maps and so on, but this game for Cadbury by Saatchi & Saatchi London takes it to the next level. What a great little branded time-waster. Surely there’ll be some great extensions to this idea in the future.