Champion Hoodie Remix Competition
A quick shout-out to all aspiring streetwear designers… Champion have just launched Hoodie Remix - a contest site where you create, share and vote on custom-designed hoodies. Ultimately, the winning hoodie will be produced as a limited edition piece and the glory will be yours!
I loved the customisation tool in this site - not anything too different from other sites around but just very slickly executed.
Hyundai - ‘Edit Your Own’ Campaign
Hyundai have just launched a very impressive site for their new Genesis Sedan and Coupe. Running alongside a series of TV spots (launching during the Superbowl), the site puts the viewer inside the car for a ‘hot lap’ and then challenges them to edit their own version (using Adobe Premier Light) online and share it with friends. Worth checking out - beautifully executed.
Burger King’s “Whopper Sacrifice” campaign
How many friends would you abandon in real-life for the chance at a free Whopper? Not many I’m guessing.
Well, Burger King developed a Facebook campaign around this idea where users were encouraged to dump 10 friends to receive a free Whopper. Unfortunately Facebook regarded this as running afoul of their rules as each dumpee received a notification that they’d been axed from someones friend list.
Douglas Quenqua of the New York times presentes an interesting position on this: “As social networking becomes ubiquitous, people with an otherwise steady grip on social etiquette find themselves flummoxed by questions about “unfriending” people: how to do it, when to do it and how to get away with it quietly.” Keep reading…
When is it time to jump into yet another social network?
Interesting article on Mashable about the proliferation of social media and which networks we should join.
While you’re considering this, why not check out where your username is being used - very interesting.
10 Ways Social Media Will Change in 2009
“Social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie“.
Here’s 10 ways in which ’social media’ will change in 2009, including the ever elusive ability to generate revenue.
6th Annual Future of Digital Advertising (and a bit more)
I went along to the 6th Annual Future of Digital Advertising conference put on by AIMIA and the IAB at the Powerhouse this morning. Unlike many conferences of late, the quality of all the speakers was great with some really insightful and challenging thinking being shared by all.
Particularly liked Iain McDonald’s (Amnesia founder) presentation on the ‘Digital Consumer’ and how brands need to carefully reconsider their approach to connection especially when using social tools. Check out his rant about the day here.
Make sure you also watch Joe Crump (Razorfish NY Creative Director) talk on ‘Digital Darwinism.’
“The age of Digital Darwinism has arrived. An age of blindingly fast pace, technology is leapfrogging, television is failing, and the brand landscape is changing more than ever before.”
Here’s the presentation Joe used in Canne:
Article / BigPond’s fantasy island revealed (SMH)
“Telstra BigPond throws open the doors to its island playground within the 3-D online world of Second Life.
It becomes the first major Australian corporation to create a presence there, following a stampede of international companies who have started to use Second Life as a promotional and commercial tool.” > more
Website / Kink Kommunity
3 is trialing large-scale social networking on your mobile here in Australia and the UK. Most of the established communities are moving this way but it will be interesting to see the take-up of a network built in reverse - mobile first.
From the site: Kreate, konnect and share. Kink Kommunity brings the world of Social Networking right to your mobile, and guess what? You won’t be alone! Kink Kommunity Global allows you to chat, post your own video & photo’s, rate, search, build friend lists, tag, private message, and well what ever else you want in real time with real people from around the Globe, we call it Kink Kommunity Global. Get kinking today, luv, Kit (your Kinky hostess).
http://www.kinkkommunity.com/au/index.htm
Article / The dollars will follow (The Australian - IT)
Another interesting article on social networking. How to convert large numbers of users with small revenue into viable offerings - something beyond a phenomenon.
“IT is the sheer pace of growth that is astounding. Piczo will be an unfamiliar name to many readers, yet in just 13 months this networking website for teenagers has grown eightfold, increasing its number of users from 1.2 million to 10.5 million.”