Vote Earth
It’s been around a while now but I still love this campaign for Earth Hour 2009 by Leo Burnett Sydney. Leveraging the hype of the US Presidential election, the campaign urges us to ‘Vote Earth’ by using our light switches - simple, effective and topical. There’s the usual send-to-friend, share socially and show us your support by registering functionality, but the real winner is the concept - it’s great to see big ideas in practice.
The artwork has been done by Shepard Fairey who famously created the iconic ‘Hope’, ‘Change’ and ‘Progress’ posters of Barack Obama. He’s also known for his “André the Giant Has a Posse” sticker campaign and subsequent “Obey Giant” clothing range. He recently curated an issue of Lost At E Minor and collaborated with DJ Z-Trip on the Obama mixes - amazing live.
This could be the biggest election of our lives…
The GE Smart Grid
GE has put together a beautifully designed site plugging their ‘Smart Grid‘ (read greener) solutions. The pretense of the site is to display to consumers the value of GE updating the 20th century power grid with 21st century technology.
Choose one of three main sections; CO2 emissions, alternative energy or smart meters to learn more. Each section’s content is beautifully illustrated and animated using Papervision 3D. The graphs really come to life and the content is compelling.
And for the real kicker, check out the augmented reality section (see image below). I hadn’t had the chance of actually playing with this until now, having only seen demo videos floating around the web. Print out a PDF they supply, turn on your webcam and have some fun - very cool use of emerging technology.
