New Mini viral video - or is it?
This is an interesting approach to the notion of creating a ‘viral’ video. I loved it - well executed, funny and a little tongue-in-cheek - perfect for the Mini Clubman.
Uzbeki training camp?
I came across this great little viral piece by Lowe Sydney on mUmBRELLA yesterday which promotes the Socceroos World Cup qualifier with Uzbekistan next month. A series of ‘leaked’ training videos purporting to be the Uzbeki team have appeared on YouTube with a previous version already recieving 186,000 views. I love the idea of using the opposition as the bait. Check it out.
Vote Earth
It’s been around a while now but I still love this campaign for Earth Hour 2009 by Leo Burnett Sydney. Leveraging the hype of the US Presidential election, the campaign urges us to ‘Vote Earth’ by using our light switches - simple, effective and topical. There’s the usual send-to-friend, share socially and show us your support by registering functionality, but the real winner is the concept - it’s great to see big ideas in practice.
The artwork has been done by Shepard Fairey who famously created the iconic ‘Hope’, ‘Change’ and ‘Progress’ posters of Barack Obama. He’s also known for his “André the Giant Has a Posse” sticker campaign and subsequent “Obey Giant” clothing range. He recently curated an issue of Lost At E Minor and collaborated with DJ Z-Trip on the Obama mixes - amazing live.
This could be the biggest election of our lives…
Fantastic viral piece for Vodafone
I loved this video involving a couple of office clowns, Lewis Hamilton and a Blackberry Storm.
The Christian Bale remix
If you’ve missed Christian Bale’s tirade on the set of Terminator Salavation, then you’ve been living in a hole. You’ve got to feel for the Director of Photography on this one. Anyway, there’s T-shirts, appreciation societies, petitions and so on, and YouTube is swamped with clips - none funnier than this, the ‘Bale Out Remix’:
Australia - the bit that broke off
Great little video done for Kea - a New Zealand-based talent community. Good example of some really simple (cheap) animation being carried by a clever idea, great copy and humour.
Website / Super Pitch
Clever and amusing game (viral piece) targeted at the Ad industry full of in-jokes and character stereotyping (agency and client sides). The game puts you in charge of creating a presentation to one of three fictional clients. Take the Super Pitch challenge and see if you’ve got the talent to land the deal.
My only criticism is the amount of time-investement required to get the pitch rolling. From a brand point-of-view, Magnecote seems to be well represented. I’d be interested to know how the campaign performed. The game was developed by Hadrian’s Wall in chicago.